Founder & CEO, The Guardian Athar, UAE

Amira Soliman, CEO & co-founder of Time Guardian, born and raised in UAE. She is an accomplished senior executive leader with extensive experiences spanning 23+ years in Retail Banking products, Credit Cards, Consumer Lending, Bancassurance, and Investment.
World-class depth and exposure, combined with a unique mix of rich experiences spanning numerous functions, roles, and responsibilities — stretching from Credit Risk Management, Process Digitalization , CRM optimization and Portfolio Management,to Customer Loyalty, Sales & Distribution, B to B, and more — at global financial institutions, including Citibank, Credit Agricole, First Gulf Bank, and First Abu Dhabi Bank, across various regional markets in the Middle East and Africa.
Led and recruited 1000+ talented team members, culminating to over 85% consumer banking (Conventional and Islamic). conceptualized unorthodox Retail Banking strategies planning and led large-scale impact and execution with state-of the-art technologies and robust operational execution at scale — consistently delivering results and meaningful returns amassing above AED 400+ Million in revenues, 10,000+ CC & CASA via mass-personalized customer centric approaches.
Spearheaded the inception and continuous development of numerous product propositions, innovations in payments, and retail lending products. Negotiated, signed, and activated strategic partnerships with 1000+ companies including Masdar, ADNOC, Etihad Airways, Al Tayer, Al-Futtaim, Abu Dhabi Motors, Aldar, Emirates Takaful, and globally with Zurich, MetLife, and Salama — providing best-in-class customer value propositions with respect to global standards and benchmarks of excellence, quality, and customer service.