At the core of Bruce Markets’ innovation is Bruce ATS™, a U.S. Securities and Exchange Commission (SEC)-registered Alternative Trading System (ATS) designed to enable overnight trading in U.S. equities. With trading hours between 8:00 PM and 4:00 AM ET, Bruce ATS™ allows global investors to engage in the U.S. market during hours that were previously off-limits.
The investment is a key milestone in Bruce Markets’ journey to launch its platform in Q3 2025. The backing by such prominent fintech institutions reflects growing demand for a truly global, uninterrupted trading experience—something Bruce Markets is positioning itself to deliver.
“Global investors are no longer confined to daylight trading,” said Bryan Christian, CEO of Bruce Markets. “With the support of our strategic investors, we’re building a platform that opens the U.S. markets to the world—24 hours a day, five days a week.”
The involvement of Robinhood and Webull, both widely popular among retail investors, suggests a strong alignment with the needs of tech-savvy individual traders who expect real-time, anytime access to markets. Meanwhile, Apex Fintech Solutions, a leading provider of digital custody and clearing solutions, brings essential infrastructure expertise to the partnership.
“This investment underscores our belief that retail investors deserve global access and seamless trading experiences, no matter the time zone,” said a Robinhood spokesperson.
In addition to retail-focused platforms, institutional support from Fidelity and Nasdaq Ventures lends credibility to Bruce’s goal of serving both individual and institutional clients. The collective involvement from these firms not only brings capital but also deep operational and strategic insight to support a successful rollout.
Bruce Markets has already secured key regulatory approvals and completed critical technical integrations. The company is expected to roll out its offering to selected broker-dealers and trading platforms by late 2025, with plans for a broader expansion in 2026.
