Dr. Asma Salman is an Associate Professor of Finance, serving at the College of Business Administration, at American University in the Emirates. She is also an Advisory Board Member at Etihad Airways. She completed her MBA in Finance & Accounting and earned a PhD in Finance from an AMBA accredited, AACSB member, School of Management at Harbin Institute of Technology, Harbin, China. Her research credentials include a one-year residency at the Brunel Business School at Brunel University, UK. She has been actively engaged in scientific research and has published articles in International Journals & Conferencesand has edited Books under her name. Handling editor and board member at Journals of high repute and international bibliography. One of her recent articles on “Bitcoin and Blockchain” has gained wide visibility across the world. Other research interests include, Accounting, International Finance, Blockchain and Digital Currencies.An active speaker on Fintech, Blockchain and Crypto events in Dubai and around the GCC. She holds various professional certifications including; Certified Financial Manager, CFM from The Institute of Certified Cost & Management Accountants USA, Women in Leadership and Management in Higher Education, from The Association of Commonwealth Universities UK and Taxation GCC VAT Compliance, from Price Water House Coopers, UK. She is also a certified developer in Blockchain from IBM and recently won the award for “Blockchain Trainer of the Year” by Berkley Middle East. Dr. Salman also served as the Dubai Cohort supervisor for students under the Nottingham Business School DBA program, for 7 years. She is currently also affiliated as a visiting fellow at the University of Northampton, UK for DBA supervisory responsibilities. Recipient of many awards, she was recently bestowed the Women Leadership Impact Award by Her Excellency First Lady of Armenia, Research Excellence Award, Women in Education Leadership Award and the Global Inspirational Women Leadership Award by His Highness Sheikh Juma Bin Maktoum Juma Al Maktoum.