Anthony William Catt - World Finance Council

Anthony William Catt

Anthony William Catt

Anthony William Catt

Co-Founder, Enterprise Academy, | UK

Session Title 
Top 10 Tips for building your Fundraising Playbook 
Synopsis of Talk 
When choosing to raise investment for the first time, we know it’s not easy and it can often feel 
like stepping into the unknown. How do I show my business is an investable opportunity? What 
can I do to get a foot in the door with investors? How do I get the most out of my time spent 
fundraising?  
 
Having answers to these questions is important, but without a clear and methodical approach to 
fundraising, a process in which we can use time and time again, our chance of getting the answers 
and raising a round significantly decreases.   
 
In this masterclass, we draw upon best practice from seasoned founders and investors on what it 
takes to close your first round and how to make sure it sets you up for future raises. Through 
sharing a curated list of top tips, tools and resources that you can take away, we will map the 
investment process and its key steps to help you start creating your own fundraising playbook.  
 
Speaker Biography 
Working in the fields of enterprise education and investment, Anthony has spent the past eight 
years creating, supporting and investing in new ventures. Anthony is the co-founder of Enterprise 
Academy, which develops training programmes for early-stage entrepreneurs in developing regions 
and ecosystems across the globe.   
 
Alongside Enterprise Academy, he is currently the Investor in Residence at Google for Startups UK 
where he has launched several investment initiatives. He is also an investment scout for various 
organisations, including South Korea’s biggest VC fund, Korea Investment Partners. In the past six 
years has helped facilitate from Seed to Series B, $10m+ funding. 
 
Previous to this, Anthony started his career at Oxygen Startups, one of the UK’s first start-up 
investment Accelerators working with over a hundred businesses from idea to seed. He then went 
on to join Pollen8, an industry-leading Innovation Agency working some of the UK’s largest private 
sector organisations on new venture building.  

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